A website redesign costs anywhere from $0 (do it yourself) to $100,000+ (enterprise agency). For most small businesses, a freelancer runs $1,500–$8,000 and an agency $5,000–$20,000+ — plus 6–12 weeks.
But here's what no quote tells you: most of that price is discovery, wireframing, and copywriting — not design. redesign.llc removes all three. You pick a design, we rebuild your site with your existing content, and you pay a fixed $49 / $99 / $249 — shipped in 48 hours.
"How much does a website redesign cost" is the most-asked question in this category, and almost every answer is a shrug — a giant range followed by "request a custom quote." That's not because anyone's hiding the ball. It's because the price genuinely depends on one thing: how much of the work is built from scratch.
So instead of one number, here's every realistic option, what it costs, and who it's actually for.
Website redesign cost by option (2026)
Typical market ranges for a small-to-midsize business site. "Code ownership" means you can host the files anywhere instead of being locked to a platform.
| Option | Typical cost | Timeline | You write content? | Own the code? | Best for |
|---|---|---|---|---|---|
| DIY builder (Wix, Squarespace) | $0–$500/yr | Days–weeks | Yes, all of it | No | Tightest budgets, simplest sites |
| Freelancer | $1,500–$8,000 | 3–8 weeks | Usually you | Yes | A custom look on a budget |
| Boutique agency | $5,000–$20,000 | 6–12 weeks | Sometimes | Yes | Brand + strategy together |
| Full-service agency | $20,000–$100,000+ | 3–6 months | No | Yes | Large orgs, complex builds |
| redesign.llc | $49–$249 fixed | 48 hours–7 days | No — we keep yours | Yes ($49/$99) | Small business, fast, fixed price |
Ranges are typical 2026 market figures and vary by location, complexity, and scope. redesign.llc prices are fixed and listed in full below.
Why the range is so wide
A redesign's price isn't driven by the number of pages, or even by "how nice it looks." It's driven by how many decisions get made from scratch. Here's roughly where a $10,000 agency invoice actually goes:
- Discovery & strategy — 15–25%. Kickoffs, audits, stakeholder interviews, a brief.
- Information architecture & wireframes — 10–15%. Deciding what goes where, before any design.
- Copywriting — 15–25%. Often the single most underestimated line item.
- Visual design — 20–30%. The part everyone thinks they're paying for.
- Build, QA & launch — 20–30%. Turning the design into a working site.
Notice that design is barely a third of the bill. You're not paying for the pixels — you're paying for the decisions. Which is also the clue to spending less: the cheapest redesign is the one where most of those decisions are already made.
The hidden costs nobody puts in the quote
The headline number is rarely the final number. Budget for these too:
- Content & copywriting — $300–$3,000 if you outsource it, or a week of your own time if you don't.
- Revision rounds — most quotes include two or three; going over is where "scope creep" lives.
- Stock photography, icons, plugins, fonts — small individually, additive in total.
- Hosting, SSL, and a domain — ongoing, not one-time.
- Maintenance — the site that looked great at launch needs updates by month six.
The biggest two — content and open-ended discovery — are exactly the ones a template-based redesign removes, because your content already exists and the design decisions are already made.
We can price a redesign at a flat fee because we skip the three most expensive phases. You pick a design (no discovery), we rebuild your site on it with your existing content (no copywriting), and the design is already done and QA'd (no bespoke visual design). That removes roughly 60–80% of a normal timeline — so the price reflects what's left: recreating your site, well, on a better design.
$49 — clean HTML/CSS code, yours to host anywhere, same day. $99 — adds three revision rounds, 48-hour turnaround (most popular). $249 — combine up to three templates, five revision rounds, hosted with SSL and a domain, live in 7 days. Every tier starts with a free preview, no card.
When a fixed-price template redesign is NOT right for you
Honestly: it isn't always the answer. Pay agency prices when you genuinely need agency work —
- You need original brand strategy, naming, or positioning built from zero.
- You need complex custom functionality — a booking engine, a marketplace, a web app.
- You want a fully bespoke visual identity that's never existed before.
If that's you, budget $15,000+ and a couple of months, and hire a real agency. But if you mainly need your existing site to look modern, load fast, and work on mobile — paying agency prices for that is overkill.
So what should a small business actually spend?
The right number is the smallest one that gets you a modern, fast, mobile site you're proud to send people to. For most small businesses, that's rarely $10,000 — and increasingly, it isn't weeks of waiting either. Start by seeing the redesign before you spend anything.
Frequently asked questions
See your redesign first. Pay if you like it.
Drop your URL, pick a template, and get a free preview of your site — redesigned with your own content. No card needed.
Get my free preview →