Do We Use AI to Design Your Website?

It is a fair question to ask, and you should ask it of anyone you are about to pay. So here is the straight answer rather than a comfortable one.

The honest answer is yes, and it is not the interesting part

We have more than 6,600 designs in our library. No one drew them one at a time over a week. They are generated, and new ones arrive every day.

That fact on its own tells you almost nothing about whether your website will be any good. A design is not better because a person moved every pixel, and it is not worse because a machine drew it. It is better or worse because of what it does for the business it belongs to, and because of who checked it before you saw it.

A prompt-to-website tool hands you a first draft. That is the whole difference.

Type a sentence into a website generator and you get something back in seconds. It might be close. It might have three sections you do not need and be missing the one that makes people call you. Either way the tool is finished and you are not. You have just become the editor of a website you did not want to edit, and everything from here is your time.

Those tools also tend to keep charging. Forbes puts hosted builders at $2 to $30 a month, which never stops, whereas our prices are paid once.

The gap is not human versus machine. It is whether the thing you receive has been through anyone else's hands first.

We start from how your industry actually builds its sites

Before any design exists for a field, we go and study real sites in it. Not to copy them. To answer a narrower question: what does a page in this business have to contain before it can be taken seriously?

A dental practice and a law firm do not need the same page. One has to answer insurance and introduce the people who will be in the room with you. The other has to establish practice areas and standing. Get that list wrong and the prettiest design in the world still fails, because the visitor cannot find the thing they came for.

That research becomes the brief. Designs are built against it, so what comes out fits the shape of your industry rather than a generic idea of a website.

The library is filtered, not just filled

Generating designs is cheap. That is precisely why the filter matters more than the generation.

Designs are checked before they reach the library, at phone size as well as desktop, and the ones that do not hold up get pulled rather than published. A library nobody prunes is just a pile.

You never have to take our word for any of it

Here is the part that makes this whole question answerable without trusting us at all.

Give us your web address and we rebuild your site, free, using your real content and photos. You get a working page, not a picture of one. Change any word, colour or image yourself, put it live in one click, and pay nothing. No card.

So you do not have to decide in advance whether generated design is good enough. You look at your own site, rebuilt, and judge it the way your customers will. If it is not right, you have lost nothing.

That is also why we point people at the library before they buy. Judge the work, not the process.

What actually decides whether a site works

Visitors form a first visual impression in 17 to 50 milliseconds, according to Google Research. A Stanford study found 46.1% of people judge a business's credibility on its website design alone. Neither of those figures asks who or what made the page.

What they do reward is a site that loads fast and works on a phone. Google found that 53% of mobile visitors leave a page that takes more than three seconds, and 52.6% of all web traffic is now on mobile, against 45.9% on desktop, per StatCounter. We build plain, light pages for that reason, and aim under the 2.5 second largest-paint mark web.dev recommends.

When this isn't right for you

We are a poor fit if:

• You want a brand designed from nothing. We start from designs that already exist and fit your content into one, and there is real craft in that, but it is not a blank page with your name on it.
• You need a web application. Booking engines, logins, dashboards and marketplaces are a different job.
• You are committed to running on a particular content system. You get files you can host anywhere, which is freedom for most people and the wrong answer for some.
• You want to sit in workshops and shape it over months. A freelancer or agency redesign runs $2,000 to $15,000 by HubSpot's figures, and buys you exactly that involvement. We are built for people who would rather see it done.

If none of those describe you, the fastest way to settle the question is to look at your own site rebuilt and decide from there.

Frequently asked questions